Do what you love

Ouch

I've been researching niche markets of other t-shirt companies, participating on the T-shirt forums and generally working to get our business to the next level. We've heard before that our market is all over the place. I agree and disagree at the same time. We started because Ted is an avid snowboarder. The story goes that he was snowboarding on Stevens Pass with his son 3 years ago. He thought to himself "if there was just one less skier on the slopes today..." and that was the idea that formed

One Less™ Nemesis. Snowboarders and skiers don't much like each other. There's a rivalry and they get in each others way. It's such a simple idea, it's really amazing no one else has thought of this before. But we're the ones with the trademark for One Less. 

So he formed the company and got the ball rolling. Then I got involved. And I got Tarl, our first designer involved. We all loved lots of things. I happen to really dig Vampires, so we have a One Less Vampire and One Less Werewolf shirt. Our company is based in Washington with a lot of Husky and Cougar fans there, so we have those shirts. Tarl is a funny dude and liked the movie 300, so One Less Spartan/299 was born. T's son loved playing Left for Dead, so we have a One Less Zombie shirt.

We do have a lot of different audiences we reach for with our designs. College football fans, skiers and snowboarders, surfers, Mac lovers, Zombie enthusiasts, vampire fangirls. But in the end, it's all about a fun way to take out those things that get in your way. Under your skin. We're doing what we love about things that we love. I can't think of a better way to build a company.

Shelley

Pursuing Our Passion: Sharing the Journey of Conquering Obstacles

Just recently we updated our website with new shirts, a new tagline and a re-focused direction for One Less Nemesis. We originally thought that our brand was taking out your nemesis on a shirt, taking down your pet peeve, irritation and things that stand in your way. But in truth, our brand was born from pursuing our passions. Snowboarding, to be exact. Our OLN founder was on the slopes (Steven's Pass), boarding one day, and found them too crowded with skiers. He thought "If there was just one less skier in our way today..." and thus One Less Nemesis was born!

That's why we've refocused. It's not just about the rivalries in life. It's about pursuing your passions and conquering the obstacles that get in your way. And because we started out with our snowboard and ski designs, we've continued to expand our action and board sports apparel to include skateboarding and surfing. But even if you're not into board sports (I'm not!) you might be passionate about the University of Washington Huskies. Or Twilight. Or MMA. Or your MAC. We've got you covered there too. And we'll keep adding new designs. Because we believe that everyone has the right to pursue their passions and not let anything stand in their way! That's what our real passion is. Building this brand, reaching people who are passionate and sharing in their fun and enjoyment. We think this is a really unique but ultimately very universal idea. We'd like to share our journey with you. We've had plenty of obstacles as we've started building this company. We'll be blogging and talking about what we've done, where we're at and where we are going. Join us and share the ride!