We are totally stoked to announce the launch of our latest design, our MMA-inspired OLN Fist. New-to-us designer Daniel Alfaro (see his site: http://alfarodan.blog.com) developed the artwork for this one. You might be asking yourselves why we decided to have this design created. First, watching the UFC fights is a big passion of ours (well, of Ted's) Second, it's the fastest growing sport in popularity in the world (um, also per Ted...) Third, we're heading to the amazing LA Fit Expo in January and we'll be across the aisle from some of the biggest MMA stars around. We wanted to have a special logo shirt ready to go for that convention and really, One Less Nemesis as a brand is incredibly relevant to the competitive nature of MMA.
Ted was on a role when we talked about this: "Each fight represents a step for each competitor and each competitor's journey to elevate themselves in their sport, one less nemesis at a time." Yep, I'd say that sums it up. These guys are passionate about their sport and they don't let anything stand in their way. Makes total sense to me!
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